Welcome to Career Strategy Sunday,

This is my first newsletter and it’s an honor to share it with you! While I have shared content via channels such as LinkedIn for many years, formalizing my writing into a weekly cadence was something I always wanted to do. I still have a lot to learn, but my hope is that you will find some nuggets each week to shape your career journey.

Ideas from the Career Strategy Framework

The Know Principle

“Pursuing our unique career path with confidence depends on convincing ourselves first about the story we want to tell to others. Everybody loves a great story. What is yours?”


Sell to Test Your Relevancy and Worth

“Willingness to pay is the maximum amount a customer is will to pay for your product or service.

Think like a product manager to monetize your expertise at the highest price you can. Test the market to get signal of your true worth”

Source: post on Instagram


Know the Life You Wish For

“It’s common for most people to be thrust down a path based on the family they were born into or circumstances outside their control. Over time, they accept the life they have been dealt with. Deciding and designing the ideal life we want is one of the most important exercises we can do. But yet, we are not taught how to do that by our parents or teachers in school. Envision the life you wish for, or others will do it for you. Our days are numbered – do it now.”

Strategies and Ideas From Others

Create A Sense of Urgency and Desperation: The Death-Ground Strategy

“You are you own worst enemy. You waste precious time dreaming of the future instead of engaging in the present. Since nothing seems urgent to you, you are only half involved in what you do. The only way to change is through action and outside pressure. Put yourself in situations where you have too much at stake to waste time or resources – if you cannot afford to lose, you won’t. Cut your ties to the past; enter unknown territory where you must depend on your wits and energy to see you through. Place yourself on “death ground,”, where your back is against the wall and you have to fight like hell to get out alive.”

Source: 33 Strategies of War by Robert Greene


Each day we are faced with a hundreds of choices. Do I take this job?, Do I work on this project?, Do I make time for this person? It’s often easy to say “yes” and then we live in mediocrity. Life is not forever and as you progress throughout your career, saying “no” becomes critical to reaching your potential and realizing peace.

Derek Sivers has the simple solution:

“If you’re not feeling Hell yeah, that would be awesome! about something, say no.

It’s an easier decision. Say no to almost everything. This starts to free your time and mind.

Then, when you find something you’re actually excited about, you’ll have the space in your life to give it your full attention. You’ll be able to take massive action, in a way that most people can’t, because you cleared away your clutter in advance. Say no make you yes more powerful.”

Source: If you’re not feeling “hell yeah!” then say no by Derek Sivers

Reflection and Action

In the book, Unreasonable Success and How to Achieve It: Unlocking the 9 Secrets of People Who Changed the World – by Robert Koch, he positions “self-belief” as the first landmark and most important ingredient to the 20 remarkable people he discusses.

What is a limiting self-belief that is holding you back from reaching your full potential?

Action: look and find evidence this week to disprove that belief.

If you found this content helpful, please share with your friends and colleagues.

All the best,

James Gray

Creator of an online learning and coaching platform to help people reach their full potential in work and life.