Mental Model

The world is a fast, busy place with people who have limited attention spans. Their memory of who you are and what you have to offer fades quickly. Your ability to engage them in your journey or what you are selling is dependent on the simple, interesting story you share with them. People remember unique stories and are captivated to help ambitious people reach their destination. Craft a simple story that tells people who you are and how you are going to deliver value to people. Be the hero of your own story.


  • What you will learn – how to create and tell a simple story of your purpose and destiny.
  • Why it’s important – without a personal story that we can easily recite, we lose the opportunity to emotionally engage people that can support our aspirations.
  • The outcome – a story you can use to share your purpose.