Data & AI Leadership and Performance Coaching

Elevate your performance as a data & AI leader to transform the business and unlock your true potential

1. Raise Consciousness

2. Choose Intelligently

3. Transform Creatively

Are you ready to transform the business as a data & AI leader?

I create the limits to my true potential and lack the self-awareness to break out and thrive

I feel disconnected from members of my organization, and this is impacting engagement and retention

Recruiting, developing, and retaining top data & AI talent is a critical focus for the organization

I need to strengthen executive and external relationships to deliver the value from data and AI investments

The lack of a solid data & AI culture is constraining the pace of innovation and value creation

I lack the credibility, influence, and relationships to be seen as an expert data & AI leader

And that leads to working in roles where you are not performing at your true potential. I have been there, and I don’t want that for you. I have guided 100’s technology leaders and professionals to take ownership of their careers and perform at the next level. As a previous CIO, CPO, data scientist, and data leader, I share my perspective so you don’t have to figure it out all on your own.

Data & AI leadership is the catalyst to business innovation

Coaching Outcomes


Deepen your consciousness which leads to choosing an identity, purpose, and path that accelerates career growth and business performance

Increase Performance

Increase your career performance by restructuring your inner game, overcoming self-limiting beliefs, and working from a creative orientation


Boost your physical, emotional, and spiritual health by doing work you love and is aligned with your identity and purpose

Key Outcomes

Clarify and energize your technology leadership direction

You may travel and arrive at an unwanted destination without a guiding light and compass.  Coaching resources and live sessions will guide you on crafting values, a compelling vision for what you want and why, and a purpose statement so that you haveclear and motivating direction.

Master your inner game to win the outer game

Identity defines who you are and generates patterns of results consistent with how your identity is structured. Coaching frameworks and sessions will guide you through self-discovery to help you work on your “inner game” and restructure your identity that delivers the career results you want (“outer game”):

  • Reframing the self-limiting beliefs that are impacting your performance
  • Inventing a new identity and purpose statement
  • Designing behaviors and rituals that congruent with your new identity

Improve decision-making to realize career rewards

Every day you make 100s of decisions consciously and unconsciously that move you one step further down a path. Coaching resources and live sessions will help you deepen your consciousness about yourself and external reality so that you make decisions strategically that align with what is important and deliver the rewards you seek. You will go from playing defense to offense through intelligent decisions using your knowledge of yourself and the competitive market.

Accelerate progress toward important career and organization goals

Career transformation only happens through deliberate actions over time. At the end of each coaching session, you will identify the actions(s) you will work on before our next session. Although you are responsible for delivering on your commitments, I will be an accountability partner to help you accelerate your progress toward important career goals.

Be known as a recognized data & AI expert

  • A strong and memorable personal brand is critical to differentiating yourself to get promotions, increase the volume of opportunities that organically come your way, and monetizing your expertise. Coaching resources and sessions will guide you on using frameworks, tools, and techniques to strengthen a brand authentically.
  • Your network is critical to tapping into new opportunities and expertise to develop your skills. Expand your network to include highly talented professionals, executives, thought leaders, and authors in major tech hubs, including the San Francisco Bay Area, Seattle, Austin, and New York City as a member of my LinkedIn network. I will provide warm introductions to people where appropriate.

Sustain your performance over long-periods of time

Relevancy and financial rewards depend on your ability to learn, adapt and outperform your peers in competitive markets. Coaching sessions will help you evaluate and adjust actions to sustain performance and well-being.


James Gray

Our work life consumes a significant part of our time. The paths we choose and travel impact our wealth, health, and happiness.

Managing a successful career can be challenging, given the demands of our personal life and external forces.

Over my 30+ year career, I have recreated myself multiple times to travel the path that brings out my best self. I have experienced success but also failures and losing my job due to situations beyond my control. How we respond and believe in our vision can be the game changer.

As a parent, leader, and professional, I relate to how important it is to shape a career that brings financial success, alignment with your family life, and boosts well-being.

I am here to help you do the same. I love working with people and have deep expertise in the technology sector.

Experienced technology executive as a Chief Product Officer, Chief Information Officer and Data Leader.

Extensive experience coaching 100+ people with high customer satisfaction

Delivered career strategy workshops, 1:1 mentoring, and speaking at events that reached 3K+ people at Microsoft

MBA from the Haas School of Business, University of California at Berkeley, and Master of Information and Data Science from the School of Information, University of California at Berkeley

Instructor for the Berkeley Haas School of Business course “Data Strategy: Leveraging Data as a Competitive Advantage”

Technical Career Coach for MS Business Analytics program at Gies College of Business, University of Illinois Urbana-Champaign

Brown University / ACT Leadership and Performance Coaching certification (in-progress)

people coached

5-Star reviews

LinkedIn Profile


Proven Outcomes

Taking that first step to slow down and being introspective about who I am and where I wanted to go was one of the harder things. After years in the corporate world, I had become accustomed to being told what to focus on through objectives and then evaluated and rated on the same. It is incredibly hard to grow and develop if you are only working in 12-month cycles centered on what is best for the company you work for. James helped me to take stock of who I am and what I value at work starting from the inside out. For me, this was a huge breakthrough in determining where I wanted to go in my career. 


Head of IT, JSR Corporation

I met James at a pivotal time in my life. My startup fell apart and I suddenly found myself needing a new source of income.

James helped me learn to see my career as a product while giving me the feedback and encouragement I needed to transition and land my dream job.

His career and achievements are what I aspired for and he was able to share his perspective and approach.

I highly recommend working with James.

Josh Winters

Lead Software Engineer, Sensei

I was stagnating in my job, and I lacked clarity and direction for my career. Throughout the entire process, I had a chance to think about my goals and build a deeper awareness of who I was and what I wanted. I also learned new ideas to manage my career strategically.

James was very patient  to understand what I was looking for and make the sessions most valuable and efficient. I would not have shaped my mindset to make the changes I needed to take my career to the next level.


Tech Sales Executive

How Coaching Works

1. Raise Consciousness

Raise your consciousness to develop greater self-awareness, emotional intelligence, mindfulness, and understanding of the external environment. You will clarify where you are right now, how that influences your current outcomes, and insights into potential changes and opportunities.

2. Choose Intelligently

With deeper consciousness established, you will expand options and intelligently choose a path that leads toward a transformation. You will clarify where you want to be, and underlying reasons why, and pursue the path that delivers your desired outcomes.

3. Transform Creatively

You will overcome your self-limiting beliefs, and develop a creative orientation that restructures your identity to boost your performance. You will design and execute behaviors and rituals of this restructured identity to differentiate your value proposition, strengthen your unique brand, and realize your rewards.


Live Coaching

We will connect on a live online coaching session weekly or bi-weekly. The focus will be on a topic you prioritize, and we co-create an experience to bring you deeper awareness, perspective, and options toward your stated goals. Each session will close with accountability for actions the coachee agrees to work on before the next session.

Asynchronous Coaching

In between live sessions, we will collaborate through email, messaging, text, or video messages.

You will have a direct mobile phone number. I often share resources that are relevant to your coaching focus.

Newsletter & Podcast

You will have access to a curated document of strategies, tactics, and resources I update weekly for common coaching topics. The intent is to enable you to digest these resources to shape self-discovery on your schedule and maximize our time together.

LinkedIn Network

You will have access to a large network of professionals at leading companies and major tech hubs, including San Francisco, Seattle, New York City, and Austin. I will make warm introductions to people that relate to your goals and coaching topics.


Coaching Products

Offered as a subscription, this differs from conventional coaching to free you from hourly rates and long-term commitments. The goal is to reach your desired state at a pace that works for you. 

On the fence? Book a complementary discovery session to experience a live coaching session.


Universities and Corporations

These coaching experiences are tailored to the organization’s unique needs to strengthen individual and workgroup performance and prepare students to succeed in the job market.


One-on-one and group coaching for students in higher education institutions. I am currently a coach for the MS Business Analytics program at Gies College of Business, University of Illinois Urbana-Champaign


Organizations seeking coaching for their employees virtually or in person.  Please share your interest for a coaching program tailored to your culture and business priorities