Principle Theme
Your product needs great marketing – Sell your message consistently across multiple channels to create demand and give credibility to your brand and value proposition.”
When people hear the term “sell”, it’s not uncommon that there is a negative context of someone telling others how great they are. This is not the approach I am recommending. The sole purpose of “sell” is to give credibility to your value proposition and ensure others have awareness of what you have to offer. Taking an authentic approach will ensure you are comfortable with how you do this.
Principle Outcomes
By internalizing and practicing the concepts of this module, you will improve the ability to:
- become more visible within your industry and increase mindshare
- change the perception that others have of you currently to one that aligns with your future self
- increase the opportunities that come your way
- make your value proposition believable and credible
Principle Deliverables
The outputs from the principle include:
- marketing material and tactics to communicate and amplify your brand
- specific expertise and knowledge you need to learn to change your personal brand
Mental Models
SELL TO BUILD CREDIBILITY AND REPUTATION
SELL TO CHANGE THE PERCEPTION THAT OTHERS HAVE OF YOU
SELL TO MAKE YOUR VALUE PROPOSITION BELIEVABLE
SELL TO TEST YOUR RELEVANCE AND WORTH
SELL TO MANUFACTURE LUCK
SELL TO BUILD MARKET SHARE
SELL TO BUILD ADVOCACY
SELL YOUR EXCEPTIONAL WORK TO EXCEPTIONAL PEOPLE
SELL BY TELLING YOUR SIMPLE STORY
SELL YOUR IDEAS AND PRODUCT WITH MASSIVE DISTRIBUTION