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james gray

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James Gray

For over 17 years as a technology leader, I have been obsessed with helping people grow, navigate, and transform into the next best version of themselves. Over the years, I saved a life, helped people derive deeper awareness, options, and conscious choices for job transitions and transformations, and coached people to increase their performance and compensation. The energy and fulfillment I get from working with interesting and ambitious people are second to none. I also experienced tragedy when a dear friend took his life when he never found his true calling. This work chose me, and it’s why I do what I do!

My Purpose – I am the:

  • alarm clock that wakes people up
  • flashlight that shines the light on awareness
  • knowledge beacon that guides others in darkness
  • time machine transporting people into the future faster
  • coach training an athlete to achieve top performance
  • people alchemist that creates human gold for organizations
  • key that unlocks hidden potential and knowledge

that inspires millions of people to pursue their best self and full potential now!

I firmly believe that physical, mental, and spiritual health is the key to delivering higher performance in the workplace. A healthy mindset and physical strength create the energy you need to show up in a positive spirit and the endurance to make an impact each day.

Read more about my experience and mindset.


Leadership, performance & technology

Weekly ideas that shape your best self and unlock high performance.


Proven Outcomes

Taking that first step to slow down and being introspective about who I am and where I wanted to go was one of the harder things. After years in the corporate world, I had become accustomed to being told what to focus on through objectives and then evaluated and rated on the same. It is incredibly hard to grow and develop if you are only working in 12-month cycles centered on what is best for the company you work for. James helped me to take stock of who I am and what I value at work starting from the inside out. For me, this was a huge breakthrough in determining where I wanted to go in my career. 


Head of IT

I met James at a pivotal time in my life. My startup fell apart and I suddenly found myself needing a new source of income.

James helped me learn to see my career as a product while giving me the feedback and encouragement I needed to transition and land my dream job.

His career and achievements are what I aspired for and he was able to share his perspective and approach.

I highly recommend working with James.

Josh Winters

Lead Software Engineer, Sensei

I was stagnating in my job, and I lacked clarity and direction for my career. Throughout the entire process, I had a chance to think about my goals and build a deeper awareness of who I was and what I wanted. I also learned new ideas to manage my career strategically.

James was very patient  to understand what I was looking for and make the sessions most valuable and efficient. Coaching sessions were a great experience.  I would not have shaped my mindset to make the changes I needed to take my career to the next level.

I highly recommend the coaching sessions with James!”


Tech Sales Executive


Graymatter Podcast